The merger of Televisa y Univision is an attempt to create the largest company in the world in Spanish in a “streaming” market that is even more competitive and has the enormous potential of capturing young audiences.
The Television Group will receive 4,800 million dollars, of which 3,000 million will be effective and the remainder in actions, to be converted into the majority society, with 45% participation, of the new Television-Univision company, which will be an attractive main content platform.
Ambas empresas anunciaron que buscan reach 600 million Hispanoparlantes of the world, pero analysts val saam en que su meta hoofseun los 60 millones de habitantes origigen hispano de Estados Unidos.
“The objective of these companies, more than to grow in Latin America, is to have a Spanish market in the United States, which is very lucrative, with less people than Mexico, but with a much more powerful mayor”, verklaar ‘n Efe el Founder of the Telconomia consultant, Jesús Romo.
Included el presidents Andrés Manuel López Obrador launches the operation as a master of cultural power of Mexico af Estados Unidos al señalar que “prevalece la inversión de los mexicanos”.
“The celebrities because they are also allowed to have communication and with the compromise that there is no discrimination, malpractice, that there is no xenophobia, that they respect the Mexicans and that they respect the migrants in the media”, verklaar este jueves at his diary conference.
VN MERCADO COMPETIDO
The companies are believed to be running the world’s largest Spanish content library with more than 300,000 programming hours.
Pero analiste advierten that esto is insufficient in a market that is more competitive, as the master shows that Televisa has a platform in Mexico, Blim, with less than 2% of the market, ahead of 75% of Netflix and 8.5% of Amazon Prime, according to The Competitive Intelligence Unit (CIU).
In the United States, 73% of Hispanic hookers are registered with Netflix, followed by other ethnic groups, according to the Statista site.
“It is the most important question. At the moment it appears that there is room for more platforms than those that exist, the user seems to have access to more than one dose “, commented Efrén Páez, senior analyst at Digital Policy & Law, consultant of telecommunications.
He called the inversionists, according to Paez, the Television Directors, who expressed their confidence in following the steps of Disney +, a traditional content company that has moved its base of followers to the digital platform.
However, the analyst observes that the failure of Television to present a content strategy, such as Disney’s, that justifies the payment and service will be generated by its users.
“The diversity of content will mark the difference, not to mention that Television should abandon the format of the telenovela, it could work, but it has to feed this format in a way that adapts to the type of stories that are currently consumed”, indicator.
DEVELOPING THE RACES
Television will retain its property of payroll and internet television providers in Mexico, such as Izzi Telecom and Sky, in addition to other bargains.
As a result, the merger reveals that Televisa will have to post on the content that will be able to dedicate to other negotiations through Mexico’s telecommunications reform in 2014.
Now the content part will be the protagonist and probably the dictates of the actions and strategies of the group in general, and the perimeter in Mexico is very well defined. It will be the result of a company business, “said Romeo, Telconomía.
In Mexico, the operation is being analyzed at the Federal Institute of Telecommunications (IFT), which recently announced to Television an agent representing the market.
“Even though there are no emissaries or stations, I can create the power that holds its contents. Is it going to be worth taking the IFT because one of the questions that is going to happen now is that the theme of the preponderance is modified? ”, Reflection Romo.