Taylor Swift, looking for more new theme parks to snatch down.
Photo: Getty Images for Netfilx
Are you a theme park enthusiast and also a Swiftie? Do you regularly confuse the Taylor Swift album evermore and Evermore Amusement Park in Pleasant Grove, Utah? Then boy, oh boy, do we have a lawsuit right in your street? On Wednesday 3 February Haystack report this mega-pop star has sued moody folk artist Taylor Swift through Utah-based theme park Evermore Park, due to trademark infringement surrounding her latest album which also ‘ always. Random coincidence? The theme park does not always think. The lawsuit, filed Feb. 2 in a U.S. district court in Utah, claims millions in damages, including all legal costs, and claims that Swift’s record album ‘led to confused guests and negatively impacted the park’s search on Google. ‘and believe’ infringes on ‘the park’s merchandise designs and album art for their original soundtracks. A quick Google search shows that the theme park is the biggest one if you search for ‘Evermore Utah’, but surely, go down.
Swift’s lawyers call BS and refer to the lawsuit as ‘unfounded’ in a letter filed in court. “Simply put, the Swift Parties did not infringe on your client’s trademark,” reads the letter. ‘It’s inconceivable that there’s a confusion between your client’s theme park and related products and me’s music. Swift and related products exist. ‘ The letter singles out Evermore Park’s merchandise, which contains ‘little dragon eggs, guild spots and a little dragon mountain’, products not similar to those sold on Swift’s website. Although it would be nice, she did sell such stuff, but everyone who is worth salt knows Swift’s more into snake eggs. Swift and her team refuse the request to ‘stop and stop’ [the] use of the EVERMORE trademark, ”do not worry about the album being taken down from streaming platforms anytime soon. Although we are sensitive to the situation of the small business owner, we feel that both parties will favor a co-operation or licensing agreement instead of a lawsuit. Imagine walking through a cute old hamlet while playing ‘dorothea’ over the loudspeaker? Pure happiness.