Levi’s has a limited time collection at Target, which includes more than 100 household items, clothing and other items.
Target
Target will partner with Levi Strauss & Co. to provide a limited-time collection of household items, pet, clothing and other denim-inspired items. introduced because it wants to build on its momentum in sales during the coronavirus pandemic.
The new range of more than 100 items is available from February 28 in most retail stores and online. It ranges from glass tumblers for $ 3 each to a bar cart for $ 150, but most items are less than $ 25.
For Levi’s, the expanded partnership is a way to strengthen ties with a thriving retailer as clothing sales decline and lose its department stores during the pandemic field. Target, on the other hand, attracted new customers and gained more from their business while keeping doors open as an essential retailer. Its online offering, like the pickup, has also grown significantly.
Target’s shares have risen 64% over the past year, bringing their market value to $ 93.93 billion. The company also reported a strong holiday season, with comparative sales rising 17.2% and e-commerce sales more than doubling in November and December.
These gains posed a different kind of challenge for the large-retailer. In the coming year, it is being compared to difficult sales, and investors may question whether the growth rate has peaked.
For Target, the limited time collection is part of the playbook. It has long used exclusive products to stimulate sales and create a buzz. It has partnered with other beloved fashion brands, including Hunter and Lilly Pulitzer. It also introduced its own brands that have a fan base. These include Cat & Jack, a children’s and children’s brand, and Hearth & Hand, a household goods brand created with Chip and Joanna Gaines’ company Magnolia.
Usually the collection draws in limited edition crowds to stores. This time, Target encourages more shopping on its website. Target CEO Brian Cornell said employees would make sure customers could socialize at stores, including measuring the number inside if necessary.
The Levi’s collection builds on a growing relationship between the companies. Target has been selling Levi’s denim jeans, Denizen, for about a decade. About three years ago, Cornell approached Levi CEO Chip Bergh about adding Red Tab, his distinctive label, to Target. The retailer discovered that the brand – commonly found in stores like Macy’s – was Target shoppers’ most popular request.
In 2019, Target announced some of its stores and its website will start carrying Red Tab. By the fall of 2021, Target plans to sell the Red Tab label at 500 of its nearly 1,900 locations. The composite store exhibits look like a ‘store in store’.
Target adds Levi’s Red Tab label to more of its stores. Inside the stores, Levi’s has an exhibit that looks like a store.
Target
Target has also worked with other companies to create destinations in its stores. It has Disney stores in 53 stores. From the second half of this year, it will open Ulta Beauty stores in hundreds of them with a mix of products and employees trained as makeup and skin care consultants.
The companies started working on the collection before the pandemic, but many items – such as throw blankets, pajamas, an apron and a denim doggie outfit – are consistent with the way Americans now live while cooking, sitting around and spend more time at home. with four-legged relatives.
“It’s coincidental to marry many of the trends that happened during the pandemic, but it’s more coincidental than anything else,” Bergh said.
The Levi’s collection includes pet accessories, including a denim-inspired dog bed.
Target
It also contains more items with sustainability in mind than any other Target collaboration, with materials such as durable materials and recycled glass.
Both CEOs said they have a favorite item in the collection – a denim-inspired Sherpa bed they want to buy for their dogs.
“I’m going to be on Target.com as soon as this thing falls,” Bergh said.