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Target on Thursday announced plans to open mini-Apple stores in select locations this month, effectively doubling the footprint of the technology tree in stores.
| Ticker | Safety | Last | Alter | Alter% |
|---|---|---|---|---|
| TGT | TEIKEN CORP. | 186.63 | -0.28 | -0.15% |
| AAPL | APPLE INC. | 122.47 | -2.88 | -2.29% |
The so-called “dedicated Apple store destinations” first start at 17 Target stores nationwide, stretching from San Jose, California to Miami, the retailer said. Additional locations will begin by the end of this fall.
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Although Target already carries Apple products, the new dedicated spaces will expand “the range of Apple products” online and in stores, Target said.
At these locations, Apple products and accessories will be displayed in one place, “designed for guests to experience new products through demonstrations” of “Target Tech Consultants, which will receive specialized training from Apple.”
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“The retail collaboration builds on Target and Apple’s more than 15 years of relationship by combining Apple’s latest products with the convenient shopping experience and fulfillment services,” Target said.
Target chief Christina Hennington said the company will continue to learn and improve the experience through future implementations later this year. ‘
TARGET DIGITAL SALES SOAR 102%, CEO EXPECTES 2021 TO KEEP HOT
The announcement comes after Target reported a strong sales range through a pandemic-covered holiday season, with sales growing by 102% between November and December.
Over the past year, the company has made efforts to offer alternatives to customers seeking to reduce the risk of COVID-19.
The Associated Press contributed to this report.