T-Mobile is a consumer favorite. Now it’s trying to break into the business world

T-Mobile is a consumer favorite. Now it’s trying to break into the business world

by

The company on Thursday announced a series of new offerings for business customers: corporate wireless plans with unlimited data and 5G access, cloud-based communications tools in the workplace and a “Home Office Internet” application.

The new services are aimed not only to benefit from T-Mobile’s 5G network, but also the mass shift to work during the pandemic. 5G is the next generation of wireless networking technology that boasts faster speeds and higher bandwidth compared to existing 4G LTE networks.
This is a major change in strategy for the country’s third largest wireless service provider. In his announcement, T-Mobile (TMUS) recognize that competitors AT&T (T) (CNN’s parent company) and Verizon (VZ) holds more than 90% of the company’s wireless market.

“We now have the means and the unmatched network to not only be in the game, but also to change the game,” CEO Mike Sievert told a news conference on Thursday.

For the new corporate wireless plans with unlimited data and 5G access, T-Mobile says it is in line with the price of comparable plans from AT&T and Verizon that impose data limits. It also introduced the launch of T-Mobile Collaborate, a range of cloud-based workplace communication tools for business clients, including video conferencing, automated transcription of meetings and other features.

His other new product is T-Mobile “Home Office Internet”, a tool designed to replace workers’ sometimes mocking internet connections. When a company subscribes to this service, T-Mobile sends routers to its employees who connect directly to cellular networks to provide Internet to work devices – so remote workers do not have to share the same Wi-Fi connection with family members. work or go to school from home.

The surprising reason why Apple was so gung-ho about its 5G iPhone

The operating company is one of the biggest potential growth areas for T-Mobile in the coming year, coupled with the expansion of its customer base in rural America, Mike Katz, executive vice president of T-Mobile for Business, said on Thursday in a interview told CNN Business. .

Acquisition of new customers in T-Mobile’s business-to-business segment grew by 300% during 2020 and revenue from the segment increased by 200% over the same period. The company expects growth to continue.

‘If you just look at the math … [it will be] a $ 40 billion market in the next five years and T-Mobile has less than 10% of that, so we think there is a huge opportunity for us to expand revenue, “Katz said.

While AT&T and Verizon have discussed business uses for 5G, such as factories with private networks full of connected robots that will make manufacturing safer, it often involves additional investment and infrastructure deployment. T-Mobile is also working on such offers, but Katz said the company focuses on services that companies can use immediately – a need that sharply focuses the pandemic.

“We’re not going back to the way we worked,” Katz said. “We wanted a range of services that enable employees to leverage the mobile network to truly work from anywhere,” he said.

T-Mobile has been following AT&T and Verizon for years through the company to grow and improve its own network, Katz said. But now T-Mobile’s unique 5G spectrum portfolio can give it the edge: it’s well positioned to deliver 5G business services that are not needed in a single centralized location, as it shares a large amount of “midband” spectrum of acquiring Sprint last year. AT&T and Verizon can not yet agree, he noted.

“We think this gives us a tremendous opportunity to grow the overall U.S. business T-Mobile, through a growing stake in the business,” Katz said.

.Source