NUEVA YORK – For the first time since 1983, when Anheuser-Busch used all his publicity time to present a baby light called Bud Light, he will not announce his iconic Budweiser brand during the Super Bowl. In this case, donate the money that was eaten by the advertisement to the coronavirus pandemic.
Anheuser-Busch has had four minutes of publicity during the NFL game for his other brands, including Bud Light, Bud Light Seltzer Lemonade, Michelob Ultra and Michelob Ultra Organic Seltzer. These are some of the most sought after products, especially among the girls.
For the decision to not make its classic announcement of Budweiser and Budweiser Clydesdales for the game will show the cauldron with which some announcements are approaching the first Super Bowl made of the Covid-19 era.
“We have a pandemic that is affecting all cases,” said Paul Argenti Dartmouth, a professor of corporate communications at Dartmouth College. “It is difficult to perceive the exuberance and enthusiasm that the people regularly tend to”.
Mientras tanto, PepsiCo. informs that it will not announce its largest brand, Pepsi, to focus on patronizing the mid-term show. Other announcements from the Super Bowl, such as Coca-Cola, Audi and Avocados from Mexico have also been published in the game.
These great auditions are just one more example of how the Super Bowl LV will be very different from what we know. Assistance in the game will be limited to 22,000 people, including a third of the capacity of the Raymond James Stadium in Tampa, Florida.