” A small business can never afford the millions of dollars to produce and publish an ad on CBS tonight, ” Colbert said, launching the ‘very genuine’ ad on Late Late Show.
Stephen Colbert gave a big boost on Sunday night to one small business owned locally.
During a special issue of CBS ‘Super Bowl’ The Late Show, he put one lucky small business in the spotlight in an ad featuring the voice of Sam Elliott and the approval of Tom Hanks.
“Large companies are not the ones who need our support the most right now,” Colbert said. “It’s small businesses that are most hurt in this pandemic. Of course, a small business can never afford the millions of dollars to produce and publish an advertisement on CBS tonight, which is why we’re here The Late Show decided to pick just one and just give it to them. ‘
The lucky company to get this’ very genuine Super Sunday ‘high octane’ ad? Foggy Pine Books in Boone, NC, “where” every book is an adventure waiting to happen, “Elliott meant in the ad.
He also noted that the store now offers a door-to-door window “so you can pretend to buy fast food. Mmm, that’s a good book.” (The store really offers such a service.)
Elliott introduces Hanks as a ‘satisfied customer’.
“Foggy Pine Books has the best selection in Boone. They have books on all my interests, such as World War II, and also books on the events of 1939-45,” says the actor and mocks the number of films and programs in which he produces and played in connection with that period of history.
Check out the ad below.
Support @FoggyPineBooks just like @tomhanks done! https://t.co/jbHOXhJtGw #LSSCSuperBowlSpecial pic.twitter.com/rajl4NCDB7
– A late show (@colbertlateshow) 8 February 2021