The 2021 Super Bowl is upon us, which is a myriad of high-budget, high-profile ads airing between games.
This year, the competition for the best and worst Super Bowl ad is not as it used to be, with frequent staples like Pepsi, Coca-Cola and Budweiser putting this game out, crossbars like Squarespace, Pringles and Chipotle swinging to the fences.
For such a sought-after advertising space that is estimated to be $ 5.5 million for 30 seconds before the massive Super Bowl Sunday hearing, 2021 will see some highs as well as some staggering lows for the price. Even before the big game, some companies have already released the ads they want to show during the big game.
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To help future generations keep track of what to do and what not to do when setting up such a large budget ad, here’s a summary of the best and worst Super Bowl 2021 ads that have come out so far:
BEST
Cheetos
The popular snack food business, which relies on the star power of couple Ashton Kutcher and Mila Kunis, also enlisted the help of singer Shaggy to help the duo with a cover of his hit song “It Wasn’t Me”. While Kunis uses the jam to avoid getting in the hot seat to eat her husband’s food.
The ad scores high marks for the performance of a leading player that will surely make viewers hum and long for Cheetos, even after the ad has ended.
Uber Eats
Former ‘Saturday Night Live’ dynamic duo Mike Meyers and Dana Carvey reunite as their iconic ‘Wayne’s World’ characters to help Uber Eats get people ready to snack for the big game.
The duo repeated their roles from inside Wayne’s basement to discuss how much 2020 was a year-long raid thanks to the coronavirus while dancing about the legality of using the term “Super Bowl”. The ad that emerges from this is a huge dose of nostalgia aimed at the hearts of the die-hard SNL fans.
Squarespace
It’s hard to go wrong with your ad if you rely on trusted crowd-pleasing Dolly Parton. The website building service places an ad titled ‘5 to 9’, and turns the script on the singer’s iconic song ‘9 to 5’ about working class people.
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The ad encourages viewers to follow their passions in their spare time by building a website that can turn their hobby into the thing that replaces their usual 9 to 5 job. With an inspiring message and the singing of the legendary singer, it is an easy addition to the best list of 2021.
Amazon Alexa
Everyone’s favorite home assistant gets an upgrade and Amazon chooses to get people excited about it by revealing a fake upgrade.
When a woman sees the innovative new product, she can not help but wonder what a better shape for it. She quickly ends up on People’s Sexiest Man Alive, Michael B. Jordan, of this year. In the ad, she sees her day-to-day running as she covets her robotic eye cookie in her home – much to her husband’s dismay.
The place is hilarious and uses its celebrity pretty well.
Bud Light Seltzer Lemonade
The brand makes hilarious use of the age-old phrase “When life gives you lemons, make lemonade.”
People stand around an outdoor gathering and mourn the difficult year that lies behind us all. As they remember what happened in 2020, they are reminded of the deluge of lemons that people gave to make lemonade this year.
People literally look at the sky as lemons start poking them in the face and wreaking havoc on weddings, sporting events, work and more.
WORST
Scotts and Miracle-Gro
One positive thing about Super Bowl ads is seeing that celebrities from A-List lend themselves to ads that they would otherwise be too good for. Unlike Michael B. Jordan and the sons of ‘Wayne’s World’, however, Scotts and Miracle-Gro have found a way to wrap most celebrities in any ad so far without taking full advantage of it.
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It’s probably nice to see John Travolta do the dance of Leslie David Baker’s ‘Grease’ and ‘The Office’ star, but grumpy, but it ends up being a bland advertisement that does not market the product successfully or do not remain memorable.
Chipotle
Using neither comedy nor star power was not the right move for Chipotle in 2021. In the ad, a child with his sister is muse about the idea of a burrito that will change the world while the camera takes the viewer on a journey of agricultural land in America and the fresh ingredients that make up a typical Chipotle burrito.
Although the food looks delicious, it is unclear exactly what the ad advertises besides fresh ingredients. It does not seem the connection between sustainable, organic farming and the stop at your local Chipotle that it appears to be.
Michelob Ultra
Another ad that relies on nostalgia takes Michelob Ultra viewers on a journey through sporting history and shows how legendary athletes smile with the occasional modern athlete enjoying a beer. The ad is well done and the message is somewhat inspiring, but it is by far the most memorable ad the Super Bowl claims.
Stella Artois
Lenny Kravitz is working with the popular beer brand for an animated musical venue that introduces the world to the concept of a ‘heartbeat billionaire’.
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Based on the idea that one is born, ‘with 2.5 billion heartbeats’, Kravits encourages viewers to invest the billions in people and experiences. If it sounds vague and a little bit like it does not hold water, it is’ because it is not really. However, the animation and music are solid; they are just wrapped up in an ad that does not quite know what it means.
Frito-Lay
This ad knows its audience and brings in a slew of former NFL players like Eli and Peyton Manning to make small sketches while Marshawn Lynch tells the poem “Twas the Night Before Super Bowl”.
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While it’s nice to see some sports celebrities participate in a funny ad, the spot beats nearly 2 minutes, which puts it on the longer side of some Super Bowl ads. The length only allows the viewer to ask the important questions, such as: why does a Christmas-themed advertisement happen during a game that is notorious in February?