WWE Trademark Officer Stephanie McMahon issued a letter this morning with the new headline the company has been using since fans returned for WrestleMania 37 – ‘Then. Now. Forever. Together. ”
Stephanie remembers standing on stage for WrestleMania 37’s Night One while her father, Wince’s chairman and CEO, Vince McMahon, welcomed the crowd back. According to the people, the crowd erupted and while others had tears in their eyes, it reinforced the meaning behind the new tagline.
Stephanie also noted that WWE has secured a record of 14 new and returning blue chip partners for WrestleMania, including Snickers as the Presenting Partner and Presenting Partner of the Main Event, plus NBCUniversal, Papa John’s, Cricket Wireless, Old Spice, DraftKings , 2K, Nissin, and Credit One Bank.
She continues the 1.1 billion video views of WrestleMania 37 Week, along with 31 million hours of content consumed, and 115 million engagement with WWE-related content. Stephanie also revealed that WWE Superstars and executives participated in more than 300 media interviews to promote WrestleMania 37 Week.
She wrote: ‘It takes so many people to make WrestleMania happen, especially during a global pandemic. Many thanks to our friends, partners, employees and of course our Superstars who made this possible. ”
You can read Stephanie’s full letter below, along with the new introduction:
Good morning,
Saturday night, I stood on stage in the Raymond James Stadium, surrounded by WWE Superstars, in front of a 103-foot pirate ship overlooking a sea of fans. Addressing the crowd, my father, Chairman and CEO of WWE, Vince McMahon, said: ‘Our WWE Superstars have performed tirelessly for all of you over the past year. Week after week, month after month, but we all knew that something was missing, something very important, THE most important, and that would be all of you, our fans, the WWE universe. And if we come out of this horrible pandemic on behalf of our entire WWE family, we simply want to say thank you and welcome to WRESTLEMANIA! “
The 25K attendance broke out and the rest of us had tears in our eyes; which reinforces the meaning behind our new company signature that started the show, “Then. Now. Forever. Together. ”
WrestleMania has exclusively streamed from its new home on Peacock in the US and WWE Network around the world, which took place over two nights and made history.
Sasha Banks and Bianca Belair became the first black female Superstars to host WrestleMania. We had live music performances by Bebe Rexha, Wale, Ash Costello and Ashland Craft, and award-winning Grammy-winning artist Bad Bunny and YouTube influencer Logan Paul kept themselves busy with the action inside the ring. The performance of Bad Bunny received praise from ESPN for calling it: “… one of, if not the most impressive performances by a celebrity in the ring.”
WWE also secured a record 14 new and recurring blue chip partners for WrestleMania, including Snickers as the Presenting Partner for the sixth consecutive year and Presenting Partner of the Main Event, NBCUniversal, Papa John’s, Cricket Wireless, P & G’s Old Spice, DraftKings, 2K, Nissin, and Credit One Bank.
Over YouTube, WWE.com, and WWE social media content during WrestleMania Week, video views reached 1.1 billion, 31 million hours of content were consumed, and WWE-related content had 115 million viewers. WrestleMania was also the world’s most social program both evenings this weekend, delivering 71 Twitter trends in the US alone.
For the first time, we launched a series of NFTs featuring The Undertaker, with WrestleMania weekend e-commerce sales and record per capita sales in the stadium.
WWE Superstars and executives participated in more than 300 interviews to promote our WrestleMania celebration, including appearances on Jimmy Kimmel Live !, TODAY Show, ESPN Get Up, FOX & Friends, E! and access to Hollywood. And because we always want to leave our host city better than when we got there, we held more than ten community activities throughout the week, from our community caravan where we recognized 11 local community leaders; to partner with FOX Sports and Good Sports to donate sports equipment to Special Olympics Florida; and works with Feeding Tampa Bay, University of FL IFAS program, the Healthy Living Coalition, Nestle Waters and the Tampa Bay Sports Commission to dedicate the first of five sustainable community gardens in the entire Tampa Bay area to combat food insecurity.
It takes so many people to make WrestleMania happen, especially during a global pandemic. Many thanks to our friends, partners, employees and of course our Superstars who made this possible.
I hope to see everyone in person soon,
Steph
