Starbucks’ experimental new cup costs extra, but it’s worth it

Starbucks’ experimental new cup costs extra, but it’s worth it

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The program is part of Starbucks’ goal to make its cups more sustainable, and it will begin as a two-month dissertation in five stores in Seattle. Customers at those stores have the option to receive their drinks in a mug that they can use again.
It works like this: customers order their drinks in a reusable cup and pay a refundable deposit of $ 1. When the customer finishes his drink, he returns the cup and receives a credit of $ 1 as a refund plus ten bonus stars for it Starbucks (SBUX) Reward account.

If customers take the cup home, they can also take advantage of Starbucks’ partnership with Ridwell, a company that will collect the reusable cups from your home. Each cup is then cleaned and purified and placed back in the rotation for another customer to use.

Starbucks launches new experimental reusable mug
This effort is just one of many coffee chain efforts to turn green with its cups, helping to push the company’s promise to reduce its waste by 50% by 2030. For example, Starbucks recently redesigned its cold cup lids requiring a straw.

The traditional, disposable, hot cups of the necklace are made of plastic and paper, so it is difficult to recycle. And while compostable cups may be a greener option, they should be composted in an industrial facility. Thus, reusable cups can be a more practical eco-friendly choice, although this approach can be difficult to scale.

Starbucks launched a reusable cup trial at London’s Gatwick Airport in 2019, a year after the company launched the NextGen Cup Challenge in partnership with McDonald’s and other partners to reconsider the cup material. Participants ranging from amateurs to industrial design firms submitted suggestions for cups made from mushrooms, rice husks, water lily cubes, corn leaves and artificial spider.

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