Starbucks, Chipotle and Chick-fil-A: This is what’s new in fast food

Starbucks, Chipotle and Chick-fil-A: This is what’s new in fast food

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Some chains tried their best to slim down, while others did the exact opposite. The flurry of additions of chicken sandwiches is notable because several chains have eliminated a number of items over the past year to reduce complexity and cost.
With a new year starting and sales rising again, restaurants are doing everything in their power to sustain growth after a gloomy 2020.
Boston Market enters the chicken sandwich wars with its own version.

As if there were not enough options for a basic fried chicken sandwich, Boston Market is here to help.

The Nashville Hot Crispy Chicken Sandwich is now on sale for a limited time, with a self-assured company saying the “chicken bread wars are over.” It gets its spices from a hot sauce that “perfectly mixes cayenne pepper and chilli powder with sugar, garlic and a handful of secret spices.”

Chick-fil-A

Chick-fil-A's new grilled chicken sandwich.

The creator of the fried chicken sandwich is working on a grilled version. The Grilled Spicy Chicken Deluxe Sandwich is the first new chicken sandwich in almost two years and has its own specially created Cilantro Lime Sauce.

“We know guests want to add more variety to their meals, especially after a year where new food experiences were limited,” said Leslie Neslage, director of menu and packaging at Chick-fil-A, in an acknowledgment that last year’s debut of the pandemic complicated menu debuts.

Chipotle

Chipotle's cauliflower rice made its nationwide debut.
Chipotle (CMG) cauliflower rice added to its menu as customers ’tastes are constantly moving towards healthier options, including low-carb or more plant-based alternatives. The rice alternative, which costs $ 2 extra, was tested last summer before making its nationwide debut earlier this month.

Starbucks

Starbucks' new Honey Almondmilk Cold Brew drink.
Despite the icy temperature, soft drinks remain a success for the coffee chain. Starbucks (SBUX) said sales of the icy concoctions have grown by 45% over the past four years, leading to him unveiling another soft drink.

This month, the Honey Almond Milk Cold Brew has been added to the menus – a new drink that also benefits from the growth of non-dairy milk.

pizza hut

Pizza Hut's new Detroit-style pizza is now available.
The pizza chain added two new items this month: a crunchy ring of cheese-filled dough called the nothing but stuffed crust and a Detroit-style pizza.

The competition between big chains was fierce during the pandemic, which fueled an increase in the demand for pizza from Americans spending more time at home and avoiding eateries. Pizza Hut hopes the new menu items will sustain last year’s growth, which is likely to continue.

“What we saw in 2020 was that many of these pizza delivery staff had a big boost in their sales because there was nowhere else to go,” said Peter Saleh, a restaurant analyst at research firm BTIG. told CNN Business earlier. He predicts that pizza sales will remain healthy by 2021, as the “eating environment continues to be challenged.”

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