Spotify has reportedly filed a patent for new personality tracking technology that analyzes and relies on a user’s emotional state. The patent, entitled “Identifying taste characteristics from an audio signal”, contains a feature that constantly monitors ‘speech content and background noise’ to provide song suggestions.
Music Business Worldwide reports that in October 2020, Spotify filed a patent for personality tracking technology that can determine a user’s emotional state to suggest the perfect song to listen to.
The submission explains that behavioral variables such as a user’s mood, their favorite genre of music, or their demographics “can all” match a user’s different personality traits. ” Spotify has suggested that it can be used to promote personalized content among users based on the personality traits it has detected.
Now a new US Spotify patent shows that the company wants to use the technology to analyze users even further by using speech recognition to determine their “emotional state, gender, age or accent”. These features can then be used to recommend content.
The new patent is entitled ‘Identifying taste characteristics of a sound signal’ and was filed in February 2018 and granted on 12 January 2021. The patent can be read in full here.
According to the filing, the new patent covers a “method for processing an audio signal containing speech content and background noise” and then “the identification of playable content, based on the processed audio signal content.”
Spotify states that “it is common for a media streaming application to include features that provide personalized media recommendations to a user.”
Read more here at Music Business Worldwide.
Lucas Nolan is a reporter for Breitbart News on issues of freedom of speech and online censorship. Follow him on Twitter @LucasNolan or contact via secure email at [email protected]