Xbox Game Studios (Microsoft) “href =” https://www.videogameschronicle.com/companies/microsoft/ “> Microsoft’s Xbox Head” href = “https://www.videogameschronicle.com/platforms/xbox/” > Xbox Phil Spencer “href =” https://www.videogameschronicle.com/people/phil-spencer/ “> Phil Spencer said the platform holder” works as hard as we can “to get more Xbox Series X | S “href =” https://www.videogameschronicle.com/platforms/xbox/scarlett/ “> Xbox Series X / S console shares on the market.
In a new Xbox podcast, the driver revealed that he even contacted chipmaker AMD – which makes both the CPU and the GPU within the Xbox Series X and Series S consoles – to ask if it could boost production.
Just like its rival PlayStation “href =” https://www.videogameschronicle.com/platforms/playstation/ “> PlayStation, Microsoft has struggled to adapt to demand for the Xbox Series X and S. Since November, the consoles have been wide sold out at retailers and Microsoft said demand for supply would continue until spring.
‘I get some people [asking], ‘why did you not build more? Why did you not start earlier? Why did you not send them earlier? “All of this,” Spencer said in a Larry Hryb “href =” https://www.videogameschronicle.com/people/larry-hryb/ “> Major Nelson podcast published this week.
“It’s really just about physics and engineering. We do not hold them back: we build them as fast as we can. We have all the assembly lines going. I was on the phone with Lisa Su at AMD last week [asking], ‘how do we get more?’ So this is something we are constantly working on.
“But it’s not just us: gaming really came into its own in 2020. It’s clear that PlayStation 5” href = “https://www.videogameschronicle.com/platforms/playstation/ps5/”> PlayStation 5 a lot is strict If you look at the graphics cards of AMD and Nvidia “href =” https://www.videogameschronicle.com/companies/nvidia/ “> Nvidia … there is currently only a lot of interest in gaming and console sales just a sign of it, game sales are a sign of it and hardware is a shortage.
Xbox Series X / S in Retail
“But we work as hard as we can. The teams are incredibly dedicated, and I appreciate people’s patience as we work to build more. ”
It is suspected that the shortage of Xbox Series X / S and PS5 has been exacerbated by scalper groups using software to automatically buy consoles when they are in stock, before selling them at exorbitant prices in markets such as eBay.
A recent study suggested that so-called “scalpers” earned more than $ 28 million from next-generation console profits through auction site eBay.
According to data analysis by data engineer Michael Driscoll, the median selling price for Xbox Series S ($ 300) on eBay was $ 469 and for the more powerful Xbox Series X ($ 499 $) it was $ 865, which is more than $ 9 million in yields profits for traders. .
In a November interview, Phil Spencer expressed frustration at how the Xbox Series X / S pre-orders went for some customers, and suggested that Microsoft could create a new model for pre-ordering consoles, such as depositing a deposit to lie.
“I think it’s going to encourage us to think about new models,” he explained. ‘It could be, discuss your conclusion. It could be doing things more directly with the client. The retailer can still execute the order, but only so that people can get more clarity on when they can get a console. This is something we are working on. ”
He added: “The biggest disappointment for me during this launch – but I’m also happy with it – is that people like the product. The demand is high, so that it goes very fast when you go to see the product on the shelf. If you want one, I sound like a salesman right now, but I would recommend picking one up if you see it. ‘