In the current situation so what type of pharmacy can be included in the Apoteca Natura (AN) network?
Gianluca Canali: The Apotheca Natura project is an international network of pharmacies present in three countries, Italy, Spain and Portugal, which has a following of the Health of the people in its first specialization. An international network with a local focus (Glocal model) of more than 900 Independent pharmacies that, while maintaining their own identity and autonomy, have the maximum synergy between an international level marketing and an active presence in the territory. It is a model that can adapt to any type and type of pharmacy that specializes in Health and, consequently, dedicates all of its communication and positioning solely to the sale of the products, including the following of the people. The reality is that the objective of a pharmacy is unfolding and the natural high does not seem to be a sign that the verdict is mediocre with what to do. For this Apotheca Natura is a project that the Aboca Group proposes to promote economic crime, value, customer loyalty, agglutinating professionalism and profitability.
Javier Oliver: El Grupo Aboca, lynder in the innovation in automation, guarantees a complete integration within the sanitary chain, to offer a recommendation of advanced natural product, as medium and not as end, which helps the pharmaceutical to support patient in remedy ‘ . The current situation, which is complex and changing, represents a challenge for the Pharmacy and at the moment there is a project like Apoteca Natura helping to explore and develop a differentiating position in the market. For this, follow ‘n Apoteca Natura aporta valor to any type of pharmacy Independently of its volume of business and location. For example, we are living a moment in which the barrier pharmacy wanted to recover its imports, by its search and demonstration that its social work company wanted to be very present.
What concepts define an AN pharmacy? What is the strength of the project?
GC / JO: Various are the concepts that define the work of a pharmacy Apotheca Natura between what, without hesitation, the involvement of all the pharmacy team with a mandatory training as a criterion of redemption, consequently professionalism restrictions; coherence in all areas of communication and full positioning in the sanitary network; the specialty fortune in natural advancement with clear surety choices, including products Aboca and brand Apoteca Natura exclusively developed for the red; and the sense of relevance to a new way of doing pharmacy.
JO: The pharmacy of Natura Natura has more than the product dispensation: create value to sell, do not sell to create value. You can complete it with all respect for the Common Well, the medium environment, the collective health and working for prevention.
Apoteca Natura is a project that the Aboca Group proposes to promote economic crime, value, customer loyalty, agglutinating professionalism and profitability.
How is the commercial relationship between the pharmacy AN and the staff of the Aboca group managed? Who is interviewing?
GC: In addition to the back office in Spain and Italy, there are three key figures in this commercial relationship that accompanies a pharmacy Natura:
– The Delegate of Aboca is the one who knows the pharmacy, the sigue constantly, and it is he who presents the project as an evolution of his specialization tray. It is the commercial referral and constant support in the development of the segment defined as Health and Bienestar Automation, as well as supporting the team in developing all the campaigns and services that are available at the important Pharmacy Marketing Plan.
– The Key Account Manager (KAM) is key since the pharmacy entered the red. In Spain there is a regional KAM and there is the KAM Nacional which assesses the pharmacies and the ones that follow all the main kpi of the project. In addition, with the Apoteca Natura Data System, exclusive benchmarking created by Apoteca’s BI, it analyzes the sales data of the pharmacies that will guide you to a greater understanding of the possible bests and the needs of the pharmacy team. With this tool we can work only on the categories of market-based products that need to be compared and compared to the media of the pharmacies of the red and the cluster of reference, concluding a better knowledge of the trends of the pharmacy and optimize the gesture its aspects.
– The Training Tutor. It is a pharmacy training and disposition technique that works in total coordination with the delegate and the KAM in order to improve the communication only of the most important products of the physiopathology developing with the pharmacy team in the application of the Protocol of the Protocol of salute that the red Pharmacy develops with the Medical Companies of References, the SIMG in Italy and the Semergen in Spain. The formation is one of the pillars of the project and therefore the right of pharmaceuticals to cover all the national territory. At the beginning of the year, personalized work plans are prepared according to the situation of each pharmacy, and during this year the AN staff is at the disposal of the pharmacy for the follow-up of the same.
Is it the pharmacy that directs to the red or the review?
In the majority of cases, the entry into the project is carried out by a cooperation truck with Aboca, the Aboca brand involves knowledge, training and specialization in Health. The Aboca delegate always presents the project to the pharmacies that may be of interest. Other veces are the pharmacies that solicitan information by haber visto other pharmacies Apoteca Natura o porque los titulares de las pharmacies de la red le han hablado del project and quieren enter because consider that it is appropriate to develop your idea to be and make pharmacy.
What are the benefits, from the point of view of professional vision, if it is proposed to the pharmacy AN?
GC. This is a solo project for pharmacy owners, meaning they involve and motivate everyone on their team. All collaborators are protagonists: they have the ability to follow suit, give more content to their work, to be able to offer a better advice. I believe that the choice to form part of the red is a great opportunity that a titular can offer to his own team.
JO. Grupo Aboca’s investments in pharmacies Natura Apoteca Natura guarantee the independence of other providers and the Creation of value for all actors who intervene in the sanitary chain, guaranteeing a real specialization in the area of ’automation, health and wellness’ of 30 health needs, without fragmenting the surtidos.
Hablabais de exclusiveos prodosos Apoteca Natura para la red, ¿de typo son?
JO. Basically, we can distinguish between types: high-rotating products indicated for health needs such as: tos (care of the yarrow), nasal congestion (care and hygiene of the narcissus), intestinal problems (intestinal flora), among others; y, products are directed to necessities and those that are not clear from the pharmacy office as to the cure or the scars caused by it. All these products combine the quality of the investigation, the development and the production of the Aboca Group with the experience and necessity of the council of pharmacies, in order to offer exclusive value propositions added in the area of automation, health and wellness.
Definitely and from the point of view of commercial vista, what forms part of the red Apoteca Natura?
GC. Apotheca Natura is a solution for a moment like the current one in which the pharmaceutical company has to specialize. In a situation where the product ranges as the innovators, for example, are not used as before, the Pharmacy Natura pharmacy offers with its professionalism the ability to follow people in its Salud Consciente truck. Attraction, loyalty and penetration is the formula of trust, in all these aspects work the Pharmacy project. A project for the presence and future of independent pharmacies.
JO. The fact is that it is a perfect moment to form part of the Red Apoteca Natura because there is a need for this advice and receipt, the pharmaceutical and other people can be distinguished from the simple dispensation. The Pharmacies Natura with the products of the Aboca Group of mano and service to its patients receiving a pharmaceutical attention of excellence.