(CNN) – A South Korean farming community has rediscovered itself by creating an attraction that is perfect for the Instagram era.
And because the country’s borders are essentially closed due to the coronavirus pandemic, travel-hungry people flock to the area. Between June and August of 2020, more than 100,000 visitors came to Banwol Island, a jump of 20% from the previous year.
Since 2018, more than 490,000 guests have visited the islands.
The project was planned in 2015 as part of the South Jeolla Province’s branding initiative to “create attractive island destinations” and was inspired by the purple bell flowers (also known as campanula) that are native to the area.
Small Banwol and Bakji islands have less than 150 inhabitants. Since the press project began, farmers have started growing kohlrabi and beets, both of which are on trademarks. The local government has planted 30,000 New England asters and 21,500 square feet of lavender fields.
Visitors can walk through the two islands – you may have seen it coming – another purple bridge.

The purple bridge was repaired and repainted in early 2020.
Thanks to the Shinan County Office
Banwol’s risky but beautiful move seems to be bearing fruit. South Koreans leaving the country and returning are subject to a two-week quarantine when they return, so most locals opt for domestic tourism.