Sony’s latest trick for Bravia TVs is something called ‘cognitive intelligence’ that can enhance parts of an image depending on what’s going on. The first 4K TVs to release it with the technology were high-end OLED models, but those started at $ 2,999 and went up from there. Now Sony has introduced its first LED models with the Cognitive Processor XR, and it is much cheaper.
The X90J is the top-end OLED model and is available in 50-, 55- and 65-inch sizes at $ 1,299, $ 1,499 and $ 1,799, respectively. It offers the Cognitive Processor XR, though moviegoers will probably want to turn it off to see the content as the creators intended. They also deliver 10-bit (billions) of color and a full range of LEDs, though Sony did not specify the number of zones.
Of course, they have HDR support for HDR10, HLG and Dolby Vision and they offer HDMI 2.1 ports that allow 10-bit 4K up to 120Hz for an excellent gaming experience. All sets include Google TV for Netflix, Disney + and other streaming content, along with Sony’s own Bravia Core streaming service that promises 4K at up to 80 Mbps. According to Sony, this enables an almost lossless quality comparable to 4K Blu-ray discs.
Sony
Sony has also introduced the budget-oriented X80J series (above), featuring 43- and 50-inch models for $ 749 and $ 849 respectively. still gives you Google TV and 4K scaling. All of the new kits are now on sale at B&H Photo Video and other authorized dealers, though Sony did not specify exactly when they will be shipped.