Sony has announced its 2021 series of TVs that will all include a new processor called the Cognitive Processor XR – a successor to Sony’s long X1 series of chips.
The Cognitive Processor XR will be used on five new TVs – the Sony Z9J Master Series, X95J and X90J LED LCD TVs and two OLED models, the A80J and A90J – and all the models will be equipped with better upscaling, better color reproduction and improved contrast, it’s the new A90J OLED that will get the biggest boost with the technology, as it may be the first OLED to cross 1000 nets of brightness.
In an interview with TechRadar, Sony representatives explained that the new A90J has a revolutionary new thermal dissipation system that allows the TV to use both the RGB and White subpixels simultaneously at maximum power to deliver even brighter highlights in HDR content create that powered by the XR processor. .
The result, Sony says, is a noticeably brighter picture that, according to the company, will surpass any OLED TV of previous years in terms of overall brightness and color volume.
Smarter chips, better panels and improved software
Most of the upgrades coming to the Sony TV series this year are in three buckets: the new Cognitive XR processor and the improved panels we talked about above, plus the upgrade of Android TV on previous models to the new Google TV platform .
As for the image enhancements, Sony says that the Cognitive XR processor in the LCD LED TVs will enable a new XR contrast feature that will increase the black levels, and both the OLEDs and LED LCD TVs will have improved motion level, Triluminous Color Pro and XR, improved. Super resolution using AI scaling.
For audio enhancements, get the 2021 Series XR Surround that can convert two-channel or 5.1-channel surround sound into an immersive 5.1.2-channel sound.
Add the new Google TV platform that puts content in the foreground instead of programs, and you need to be well stocked with programs to watch on your new and improved TVs.
That said, there’s no doubt that the A90J OLED and Sony Z9J Master Series will be expensive (Sony’s current Master Series OLED sells for $ 2,299.99 / £ 2,099), but Sony says the Cognitive XR processor up to the 50-inch X90J LED LCD TV – which means there should be an inexpensive access point for those of us who can’t afford to drop two grand on a new TV.
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