Sony has unveiled what it says is the smallest drone that can ever use its Alpha camera system, making it a major new hardware option for photographers. The Airpeak drone is part of Sony’s plan to launch a company that caters to video production and professional photography – it comes with the Airpeak brand in the spring.
Airpeak marks Sony’s entry into the drone market, which will specifically target photographers and videographers looking for a high-end way to capture air content. Unfortunately, Sony did not give much detail about the drone, although it was shown in some images and videos.
Sony explained that it has introduced the Airpeak brand with the aim of further developing the current drone technology while creating the best value. The company further says that its Airpeak drones will be the smallest class of these aircraft that can use its Alpha mirrorless camera system.
Although we do not know the technical specifications for this drone, Sony says that it will provide professionals with precise and dynamic shots with stable flights. The images show a four-head design with retractable landing structures and a large camera body.
Ultimately, it makes sense for Sony to enter the drone market with a focus on cameras – while the market for point-and-shoot digital lens cameras has declined significantly with the rise of smartphones, the mirrorless camera market has managed to to grow over the past few years. Drones have become popular among photographers and production companies and offer new ways to get the perfect shot.