Facebook has compromised these markets to invest $ 1,000 million in the news industry over the next three years. The announcement was made when the Social Democrats decided to restore the news pages in Australia to read an agreement with the Government on the norms that should be followed by demanding that the Silicon Valley company pay attention to the Australian media by the publication of its contents. The project of the island of the ocean country unleashed the first great battle between the media and the technologies.
The company informs these markets that it is negotiating with news editors in Germany and France to pay for its contents. It also ensures that it has invested 600 million dollars in the information sector since 2018.
Mark Zuckerberg’s company lifted the March block without precedent that has been affected by the reports that appear in the walls of its approximately 18 million users in Australia. The support of the two parties was finally resolved by Zuckerberg to obtain Gobierno’s concessions, which Scott Morrisson directs on the Media and Digital Platforms Negotiation Code, which is discussed in the Senado, and which has the same objective as Facebook and a price with the editors for the content that appears on its platforms.
A public communication and a blog has Facebook a conspirator of the conflict, Nick Clegg, vice president of global social media support, said the block of notices was a ‘fundamental malentendido’ between the social red relationship and the editors. Clegg believes that it is “understandable” that some media outlets use Facebook as “a potential money source to compensate for their losses”, but that it was not possible to demand a “blank check”, which, according to its terms, was who would like to read the project from the Australian in its first version.
“Facebook has been forced to pay potentially unlimited amounts of money to multinational media conglomerates with an arbitration system that, deliberately, erroneously describes the relationship between editors and Facebook,” Clegg posted in a news release titled history history Facebook and Australia. “It obliges car manufacturers to finance radio stations because the people can listen to them in the car and make sure that the stations are fine,” he said. With the changes applied to the project, it will be based on the contribution of each medium to the sustainability of the Australian brands industry through trade agreements with companies in the sector.
The media in front of the technologies
The sum announced on Facebook is the same as Google’s last year: millions of dollars in three years. The negotiation model of the technological giants in relation to the means of communication is that both scrutiny while the industry intends to overcome the crisis that the asylum. The media consider that the technologies can prove their content and support the mayor as part of the publicity tariff. Google and Facebook define the gracias and ellos loose editors he needs to multiply.