Winner
Opening logos can be difficult. Just ask the Central Intelligence Agency. But Burger King succeeded with its renaming, with a retro look, and garnered praise from design review website Brand New, who says: “the new logo certainly thrives on its vintage appeal, but its execution feels fresh and contemporary.” Shann Biglione, head of strategy at Zenith in the US, wrote on LinkedIn that ‘smart and worth it to get a new brand, but you have to give credit to the Burger King and JKR teams here’, with reference to the design firm Jones Knowles Ritchie. See below for more information on BK’s update.
Loser
The Grammy Awards this week are the victim of the COVID boom in Los Angeles, when organizers announced they would postpone the show, which was originally scheduled to take place on January 31 at Staples Center. CBS has the broadcasting rights. This is another disruption in the calendar for marketers, who are getting very used to shifting campaigns. Last year’s Grammys drew $ 81.8 million in advertising revenue and, according to Kantar, placed the show above the Golden Globes ($ 47.5 million) but behind the Oscars ($ 129 million).
Popular
The reign of the Lincoln project is not over – not yet long. A January 4 report on the anti-Trump PAC ad criticizing the president’s call on Georgia’s foreign minister garnered the most opinion polls this week. Our look at the top 30 creative brand movements of 2020 also drew eye-catchers.
Do not forget the pants
Many brands tried to expose the lighter side of the quarantine last year, but according to a panel of consumers who convened Ace Metrix, one ad stood out above the rest. The firm that achieved the ad considered this Snickers spot from BBDO New York to be the funniest of the year. Creativity has more in place, which broke in August.