Snap tells investors that it has been on track for 50 years with 50% growth

Shares of Snap suddenly popped up on Tuesday after announcing that it could bring in more than 50% revenue growth during investor day.

Shares moved to around $ 58.50, which was about 7% lower than Monday’s discount, to a high of $ 67.68, almost 7% higher. They are now hovering around $ 65.50, up about 3% on a mostly lower day for technology stocks.

“By working on our self-service advertising platform, we are able to promote 50% plus revenue growth over several years,” said Peter Sellis, senior director of advertising products.

Sellis has outlined how the company is expanding its Ad Manager self-service advertising tool since its launch in 2017. The company has expanded the ability of targeting tools and enabled advertisers to place different types of bid results.

Now, Snap has expanded its self-service advertising ecosystem that has driven cost per impression for Snap while increasing return on investment for advertisers, Sellis said.

“The more advertisers we have, the more diverse the set of ads we can show,” Sellis said. “It makes these ads more relevant and it makes Snapchatters more likely to engage with them. This in turn increases higher ROI and makes us more efficient with our inventory.”