Apparently it’s just not good enough.
Hell has no rage like a disc maker who was just told by their longtime lover that they would rather be alone.
Since Apple introduced its own Silicon M1 chip in new MacBooks, Intel has appointed a new CEO and sought out a support group.
Intel’s new CEO Pat Gelsinger immediately urged his staff: ‘We need to deliver better products to the computer ecosystem than a lifestyle business in Cupertino can do.’
And now his company is suing Apple in the home of insults – Twitter.
On Wednesday, Intel’s own Twitter stream offered harsh words for Apple: “If you can drive a rocket launch and start Rocket League, you’re not on a Mac. Go to a computer.”
You may not even be on the right track to a balanced life, but those are powerful and insulting words. Go science-gamers, you can save the world.
This was a follow-up to last week’s Cupertino mockery: “If you can scroll through Photoshop thumbnail with your real thumb, you’re not on a Mac. Go to a computer.”
To which Intel added: “Only one computer offers tablet mode, touch screen and stylus capabilities in a single device.”
Oh, this is an advertisement for the Microsoft Surface?
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Each of these ads links to a nine-minute video by YouTuber Jon Rettinger, in which, surprisingly, he outlines the shortcomings of the M1 Mac, indicating that Intel has a great future, glorifying the Intel Evo brand and the Worship Asus ZenBook Flip S. .
To mock a MacBook because it only has a USB-C port seems a bit jarring as the physical design of the M1 MacBook is identical to the MacBook that Intel enjoyed from the inside.
Oddly enough, Apple still sells computers with Intel processors. And this campaign feels a bit like a crying Brad throwing Angelbats.
Yet there is an urgent agenda here.
Of course, Gelsinger must express confidence in his company after a painful blow. But just as much, there are campaigns like these to bolster internal morale rather than immediately incite a huge migration of Apple users.
Some might wonder where this aggressive Intel was when Apple made progress in creating its own interior.
But who can not look forward to Intel’s next Apple bashing ad? This is a technique that always works, right?