Mexico City /
The big companies adapt to the new times, the new rules of the company and one of the sectors that most have experimented with are the games, while avoiding any polemics and gender discrimination, by which Hasbro recognizes the brand of Señor Cara de Papa.
‘Mr. Potato‘s one of the juguetes insignia of the company and liege of more than 70 years the brand will be rebuilt, following the announcement of the company and now part only will be called ‘Potato head‘, borrando el ‘Míster’ o ‘Señor’.
Hold on to that Tot – your main spud, MR. POTATO HEAD is not going anywhere! While it was announced today that the POTATO HEAD brand and logo is dropping the ‘MR’. I am proud to confirm that MR. & MRS. POTATO HEAD is going nowhere and will remain MR. & MRS. POTATO HEAD pic.twitter.com/6I84KrxOLQ
– Hasbro (@Hasbro) 25 February 2021
The games like the permanent one like Senor and Señora Cara de Papa, only the brand and the logo dejan de lado el ‘Señor ‘, for quede with a neutral gender.
“Culture has evolved. The children who want to represent their own experiences. The form in which the brand currently exists, with the ‘Sr.’ and the ‘Sra.’, is limiting when the gender identity as well as the familiar structure is treated ”, dijo Kimberly Boyd, Vice President Senior of Global Markets of Hasbro a fast company.
This modification is related to Hasbro look for more inclusions, eliminating the norms of traditional genres, since the children can limit their freedom.