Selena Gomez launched her own beauty range, Rare Beauty, in September last year.
And on Friday, the 28-year-old singer unveiled the brand’s expected Stay Vulnerable collection.
‘IT’S HERE! And I love how easy these formulas are – you can now get hold of my NEW @RareBeauty Stay Vulnerable Collection, ‘wrote Gomez, who celebrated the launch on Instagram.
Remains vulnerable: Selena Gomez released Rare Beauty’s highly anticipated Stay Vulnerable collection in Sephora stores on Friday
Specifically for the ‘effortless’ collection, Selena has created ‘five universally flattering shades for eyes, cheeks and lips’.
She added that the Stay Vulnerable collection, as well as the rest of the Rare Beauty range, is available exclusively at Sephora stores and the brand’s official website.
Gomez, who encouraged her 202 million followers to check out the products herself, included some promotional images and a beautiful selfie.
One golden hour screenshot showed the Wizard Of Waverley Place staring into the distance with a wash of peach eye shadow over her lids.
Special formula: ‘IT’S HERE! And I love how easy these formulas are – you can now get hold of my NEW @RareBeauty Stay Vulnerable Collection, ‘wrote Gomez, who celebrated the launch on Instagram.
Own best ad: Gomez, who encouraged her 202 million fans to check out the products herself, included some promotional images and a beautiful selfie.
Selena, who created a monochromatic look, applied a generous amount of the Stay Vulnerable Melting Blush to her cheeks and the Stay Vulnerable Glossy Lip Balm to her pout.
She wears her long brunette hair down and gently wipes from her face to show off the glittering gold rings in her ears.
Sephora, which sells exclusively Rare Beauty, has created a post of their own to celebrate the launch day of the collection.
And along with their alluring specimen, the retail giant included a beautiful portrait of the Spring Breakers actress who applied the Glossy Lip Balm to her lips.
Promo time: Despite the pandemic, Selena conducted a myriad of virtual interviews and promo videos to give the debut of the collection hype
For the photo, Selena stayed ahead of vanity and had a dramatic winged eyeliner look with a bold neon shade.
Gomez unveiled the Stay Vulnerable collection on Tuesday, revealing that she’s been testing the collection on herself for months.
“I’ve been wearing it for a while and can’t wait for you to finally try it,” the then-star said.
Surprise! Gomez unveiled the Stay Vulnerable collection on Tuesday, where she revealed that she has been testing the collection on herself for months.
Test it out: “I’ve been wearing it for a while and can’t wait for you to finally try it,” the star said at the time.
Despite the pandemic, Selena conducted a myriad of virtual interviews and promo videos to give the collection hype its debut.
Appealing to her makeup artist Hung Vanngo, Selena appears via a webcam with a bold red lip and a flawless complexion.
Prior to the launch of Rare Beauty in September, Gomez streamed across the inclusive, natural beauty-based brand and the message behind it.
Beauty with a Purpose: Prior to the launch of Rare Beauty in September, Gomez stormed over the inclusive, natural beauty-based brand and the message behind it; Selena pictured in December
“I am so excited to release beauty products that not only feel good, but also celebrate what makes each of us scarce,” the star began in a statement.
‘These products are not about being someone else, it’s about being who you are, whether it’s a full face of bold makeup or not makeup at all.
‘Makeup is something to enjoy, it’s not something you need. I want every person to feel beautiful as he is, ‘she concluded.