Through its Cultivando Oortunidades program, the chain will buy in 2020 more than $ 67 million to the various national productive sectors such as agriculture, avicola, ganadero and mariscos, among others.
The Super Selectos supermarket chain consists of $ 10 million and a product like pollo en gallina criolla a la empresa local Carnes de El Salvador.
The vice-president of Grupo Calleja, Carlos Calleja, made this visit a visit to the company that proved the taste of such fresh as congelado to the 103 sugars of the supermarket, including the number of Selectos Fresh, a private brand of Super Selectos in the category of perecederos.
The commercial relationship started in June 2014, to prove the freshness, which is 100% commercial in the chain.
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Initially, this company has been selected for Super Products with 7 products, all of them fresh, but currently this number has been increased to 18 in total, between fresh and congenial, yellow and temporary gallbladder (dark pecko ancho) for the Christmas era.
Checked the accuracy of the reviews. Photo: EDH / Francisco Rubio
In 2015, a valued proof of $ 3.8 million, per the year passed the subieron to $ 10 million, dándose de manera sostenida un crecimiento de double digito en los ultimos años, lo cual se estima que seguirá de la misma manera in 2021. This company ranks as company number 3 in the national ranking of its category, earning with it 30% of market share, according to Selectos dates.
“We are an example of innovation, crime, opportunities and when we start, we do not imagine everything that will take place and now these cars have a great acceptance among the customers of Selectos”, said Calleja.
ADEMAS: Selectos consists of $ 13 million and frutas and verduras as a product area in 2020
Carnes de El Salvador has high ambient controlled environments in which there is double the amount of aves versus the open galleries and approves all the factors such as the degenerate animals.
“Everything is governed by software that manages the different stages of water development, the automatic feeding system and the water system are good, it generates health in the most productive and efficient yields”, assures Arístides Escobar, director of Carnes Salvador.
The company has posted a 100% more credit, thanks to the purchase guaranteed by Super Selectos.
For this year, the supermarket chain has a 13% increase in sales compared to Carnes de El Salvador.