Samsung has carved a unique niche for itself with The Frame, a TV set that looks more like an artistic picture than a piece of consumer electronics. You can even buy high quality artwork to display if you do not bing Netflix. This year, Samsung is making The Frame its name even bigger: the new 43-inch model can rotate between landscape and portrait modes.
If this sounds familiar, it’s because Samsung offered the same feature with its Sero TV in 2019. While it is unclear whether the set was a success for Samsung, it makes sense for the company to use the twist feature in the popular Frame series. It fits in with the high art concept that Samsung has been working for, and it will probably be useful for customers who might want to display portrait art.