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Here’s a fun promotion at the right time, as it’s National Beer Day Wednesday: get a COVID shot and get a free Samuel Adams beer.
The beer brand launched a new national TV spot “Your Cousin From Boston Gets Vaccinated” on Wednesday to combat skepticism among drinkers with humor and announced the #ShotForSam encouragement program.
A few caveats: the free beer for the COVID-19 vaccine offer starts on April 12 – the national beer day is held annually on April 7 – and is for the first 10,000 drinkers who by May 15 ‘proof of their vaccination on social media sharing ‘while stocks last.
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A vaccination card or medical information is not required and the beer brand suggests that you show an “I have been vaccinated” sticker or mortgage photo with the hashtag #ShotForSam on Instagram or Twitter for the chance to receive $ 7 cash through the Cash App to a Sam Adams of their choice from their favorite local bar or restaurant.
The winner will receive instant messages, says the beer brand. Learn more at www.samueladams.com/shotforsam and see the terms and conditions here.
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Krispy Kreme has its own vaccine incentive: free glazed donuts until the end of 2021 with a valid COVID-19 vaccination card.
The freebie is valid at all 369 Krispy Kreme stores in 41 states and available ‘anytime, every day, every day for the rest of the year,’ Dave Skena, Krispy Kreme’s Chief Marketing Officer, told USA TODAY. No purchase is required, but consumers must show the vaccination card.
The free donut promotion got a bit of a setback.
Some critics cite the health consequences of eating a donut daily, especially during a pandemic that is more severe for obese people. Others said the offer discriminates against people who do not want the vaccine. Krispy Kreme also has other offers that do not require proof of vaccination.
A beer run for free beer
Molson Coors also announced on Wednesday that it is launching its first USDA-certified organic beer, Coors Pure, nationwide and giving away free 12-packs to those who can complete a run in the form of a beer can through discount. Track your beer can run in a running app and email a screenshot of your running card to [email protected].
The offer starts at 13:00 ET on Wednesday and ends on 14 April or while stocks last, whichever comes first. Learn more at www.coorspurebeerrun.com and find the official rules here.
Follow US TODAY reporter Kelly Tyko on Twitter: @KellyTyko