Shares of Roku Inc. ROKU,
is more than 2% higher on Thursday than Needham analyst Laura Martin raised its price target on the stock to $ 400 from $ 315. -statistics. “What is clear to us from 2020 is that ROKU has won the streaming wars in the US,” Martin wrote in a note to customers. “It is [connected TV] focus, platform’s competitive advantages, digging and excellence in execution indicate that ROKU will continue to take market share in 2021. ‘Martin expects Roku to take a larger advertising revenue in 2021 as major advertising categories such as travel, retail and entertainment increase their spending amid an economic recovery. She also expects the company to benefit from an advertising perspective now that people are seeing longer streams of content. Roku shares have added 61% over the past three months as the S&P 500 SPX,
increased by about 10%.
