Roku announced on Friday that it had acquired Quibi’s library of content, almost three months after the short-stream video streaming service closed.
The companies did not disclose the financial terms of the transaction.
Roku will make the Quibi content available for free starting this year with ads to all Roku users. In addition to content already aired on Quibi, Roku has the right to stream the company’s more than a dozen non-compiled programs. Roku’s own streaming app offers a lot of free content to stream, supported by ads, a growing part of the company’s business beyond selling hardware.
Quibi could not get traction when it was launched early last year. The company, which was discontinued in October, pointed to the confluence of factors that led to its failure. Roku, meanwhile, has experienced rapid growth in the Covid-19 pandemic. The company said it doubled the household’s year-on-year in its fourth quarter of 2020.
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