Roku apparently has bigger dreams than quibi

Illustration for the article titled Roku Apparently Has Content Dreams Bigger Than Quibi

Photo: Catie Keck / Gizmodo

After recording a lot of Quibi’s content, it looks like Roku may be exploring the development of its own original – like any other streaming service.

As seen by Revelation and reported by Protocol, It looks like Roku recently took a position on LinkedIn for a lead production attorney, although the role no longer accepts applications. According to the list, the role would concentrate on Roku’s ‘expansion of original content’ and would ‘work as lead production attorney for Roku’s original episodic and feature productions.’

The list further states that the role will negotiate agreements and consult on legal matters regarding “all kinds of development and production agreements, including call options, dissertation acquisition agreements, life rights agreements, agreements to hire writers, actors, directors and individuals. producers, production services agreements, below-the-line agreements, including for department heads, location agreements, clearances, rental agreements, exemptions and credit notes. It certainly sounds like new content, rather than anything related to the things Roku already has with its recent acquisition of Quibi assets.

Roku declined to comment.

Following Quibi’s death Last year (RIP), Roku acquired a large portion of the Quibi catalog in a deal valued at less than $ 100 million, Deadline reported at the time, citing unnamed sources. Although the deal excluded some daily programs, it included more than 75 programs and documentaries that, according to the service, would be available for free on the Roku Channel sometime in 2021. However, the content is supported by advertising.

This is all along with a report from Digiday last year, Roku met with media and entertainment firms about creating original articles for its platform. Referring to sources familiar with the matter, the report indicated that the talks may not have progressed. And at the time, a Roku spokesman told the outlet that he was not “creating original programs and has no plans to do so.” But that was back in March, and many things changed then – including Roku’s agreement for the Quibi trek.

It also makes a lot of sense for Roku to expand its Roku channel with originals, just like many of its competitors do. Amazon, for example, creates content and also sells streaming devices with its Fire TV sticks and set-top box. Apple also creates content that is presented via its Apple TV + platform and on its own hardware. Creating content available to its Roku users could potentially help the platform further dominate the streaming space, although it largely depends on the quality of the content itself.

After all, its devices provide users with dozens of on-demand video applications that allow them to stream content from almost any service they subscribe to. And at this point, nobody needs another so-so streaming option. Please god, no more.

Roku’s answer added.

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