Nike is adding a new service to its retail stores with the launch of its new Refurbished app. As part of the brand’s eco-friendly Move to Zero effort, the brand has announced that it will start selling refurbished sneakers from select stores from today.
Here’s how the program will work. After a customer returns a pair of shoes to Nike, the Nike Refurbished team will clean up the pair and then make it available to another customer at a discounted price. The program is designed to extend the life of shoes for three categories, including shoes that are as good as new, which means that the pair is worn for about a day or two before being returned, worn lightly and lastly, with a cosmetic defect .
As for the returned shoes that do not meet the Nike Refurbished criteria, they still have a chance at a second life by donating or recycling them via the Nike Grind recycling initiative.
Nikesay Refurbished program is currently available at select stores in the US, but will continue to expand to additional retail destinations throughout this year and further. Click to locate a participating retailer near you here.
