Collaboration with musicians is not uncommon in the video game industry (we still shudder when reminded) Kris Kross: Make My Video and the Aerosmith heavy Revolution X) and it would seem that we had a similar collaboration between Nintendo and Yeezy itself.
Former Nintendo of America president Reggie Fils-Aime explained that during an E3 show a few years ago, Kanye West paid a visit to Nintendo’s booth and chatted for a while with the only Shigeru Miyamoto . After this thought meeting, West Reggie later invited for a meeting at the office of his fashion business, with his wife, Kim Kardashian, who also put the former Nintendo president in a pretty place:
Part of it was talking about what he was doing. He is experimenting with a piece of video game content; he wanted reactions to it. He comes out and says, “I want to work with Nintendo.” We had so many different projects going on at Nintendo, the possibility of doing something with Kanye was just not there, and so I had to politely turn down this opportunity to work with him. I told him, ‘Kanye, you do not want to work with us because we are difficult, we are difficult. All we do is strive for the best content. We are not the kind of partner you want to work with. “And he looks at me and says, ‘Reggie, that’s why you’re exactly the type of partner I want!’ It’s like, ‘Oh woe.’
Kanye has such a passion for the space for video games, and he is a creator.
You can hear the full discussion on the Talking Games With Reggie & Harold Podcast, which aims to raise funds for the non-profit mentoring work of the New York Videogame Critic’s Circle.