Racial Equality and Justice Initiative

The Apple Watch Black Unity Collection includes an Apple Watch Series 6, watch strap and watch – all inspired by the Pan-African flag, which has an important meaning for black communities around the world. Red represents the blood shed for liberation, black is for the black people of the African diaspora, and green is for the living natural wealth of the Motherland. Featuring a modern quilting-inspired motif, this collection symbolizes the shared threads that unite black people worldwide.

Apple supports these organizations that focus on promoting racial equality and justice:

Black Lives Matter Support Fund via the Tides Foundation The Black Lives Matter movement promotes campaigns for justice, combating and combating violence, and creating space for black imagination and innovation.

European Network against Racism (ENAR) ENAR, a pan-European anti-racism network, is the voice of the anti-racist movement in Europe.

International Institute for Race, Equality and Human Rights The institute works to protect the human rights of marginalized and vulnerable people who suffer from discrimination.

Leadership Conference Education Fund The Leadership Conference Education Fund promotes and protects civil and human rights, and builds public education campaigns that empower and mobilize advocates in the United States.

NAACP Legal Defense and Educational Fund, Inc. (LDF) LDF strives for structural change to expand democracy, eliminate inequalities, and bring about racial justice to live up to the promise of equality for all Americans.

Souls grown deep This partnership is dedicated to promoting the work of African American artists and supporting their communities by promoting economic empowerment, racial and social justice, and educational promotion.

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