The plan by End Citizens United / Let America Vote and the National Democratic Redistricting Committee is to spend $ 20 million on a television and digital advertising campaign and $ 10 million on a groundbreaking effort to pass the legislation.
“Our goal is to get support to pass this bill and to show Senate members that their voters believe it is a bill that should just pass,” said Adam Bozzi, vice president of communications for End Citizens United. / Let America Vote.
The bill, passed by the Democratic-led House earlier this month, will increase access to the vote, as well as improve transparency and accountability in Washington. But this comes as GOP-led state lawmakers across the country have made efforts to restrict voting rights.
Bozzi said the group’s efforts would target Democrats as well as Republicans, but he reiterated that their ultimate goal is to ensure the bill is passed, regardless of whether it receives dual support.
“We’re going to make a comeback with Republicans,” Bozzi said, “but whether it’s with 60 votes or a procedural change, we need to put this bill in a position to pass.”
The grassroots level is expected to include calls and emails to senators, outreach to local activists and funding for national and state-based partners to mobilize their members.
“If we ban gerrymandering, the right to vote and give back power to the people, we can have a government that starts prioritizing the needs of its voters instead of the special interests,” said Kelly Ward Burton, president of the National Democratic. Redistribution Committee.