Prince Harry takes on a new position: Chief Impact Officer at BetterUp

Prince Harry, no longer a working member of the royal family, has a new job: executive at a Silicon Valley business.

The Duke of Sussex will become the chief impact officer of BetterUp Inc., the fast-growing coaching and mental health firm, which the company will announce on Tuesday.

The role is the latest venture for the Duke, who along with his wife, Meghan Markle, have given up their roles as full-time working members of the British monarchy and exploited their fame over the past few months with a range of lucrative deals.

“I intend to make an impact on people’s lives,” Prince Harry said in an email when asked why he accepted the job. “Proactive coaching offers endless possibilities for personal development, increased awareness and a better life.”

In the BetterUp position, Prince Harry is expected to have input on initiatives, including decisions on product strategies and charitable contributions, and to publicly advocate for topics related to mental health.

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