The Pokemon Company officially kicked off its 25th anniversary with a 2-minute video. The new video serves as a spotlight for the different parts of the franchise, with almost every part of the expansive multimedia franchise appearing in one form or another. The video follows a series of rolling Poke Balls as they follow through a Rube Goldberg-like series, past Pokemon cards, Pokémon plushes and toys, and video games and memorabilia. The video ends with the revelation that the Pokemon Company is collaborating with Katy Perry on a new music program called P25 Music, which releases new music throughout the year. You can watch the full video above.
As part of the commemoration, the Pokemon Company also released a new logo featuring Pikachu and the different Starter Pokémon from different games. Each set of Starter Pokémon takes part in a type of action that was unique to their region or first introduced during their generation of Pokémon games. For example, the Galar Starter Pokémon makes curry, while the Johto Pokemon surrounds a Pokémon, e.g. You can see the new logo below:
1996 was just the beginning.
Whether you kicked things off in Kanto or boarded in Galar, the world of Pokémon is filled with exciting battles and exciting adventures – each journey is unique. # Pokémon25https://t.co/kQAygp61cx pic.twitter.com/TOdOiASyRI
– Pokémon (@ Pokemon) 13 January 2021
Eventually, the Pokemon Company also teased some of their upcoming plans for the rest of the year. In addition to the P25 Music project, the Pokemon Company also announced collaborations with Build-A-Bear Workshop, General Mills, Levi’s, McDonalds, Jazwares, Scholastic, Mattel, Funko, PowerA and the Wand Company. The Pokemon Trading Card Game will also release special collections for the 25th birthday theme, along with great cards featuring Pikachu and other Starter Pokemon. The Pokemon Company has also released a new website hub that will serve as a central venue for all the festivities associated with the franchise’s 25th anniversary, and will look back on all the Pokemon regions, starting with the Galar region and ends with the Kanto region from the first Pokémon games.
The Pokemon Company also noted that more “commemorative activations” are planned for the year for Pokémon anime, video games, mobile games, and more. Other big announcements for the franchise are planned, so keep an eye on ComicBook.com to stay up to date with all the big Pokémon news.