P&G raises prices on women’s grooming brands this autumn

When you menstruate, you already know how expensive tampons and pads can be – not to mention the Advil for your cramps and skin care for those annoying zits. This fall, the price is going to get even higher. Thanks COVID.

The coronavirus pandemic has disrupted the global supply chain, dropping demand for many healthcare products, including toilet paper and diapers, while others, including razors (with the overgrown beard looking at you), have fallen. According to women, sales of women’s care fell in European markets last year the P&G report for the third quarter, but was partially offset by ‘growth in innovation in North America’.

Why then do Americans pay the price? The company said it hopes to offset the rising cost of raw materials – especially industrial chemicals and resins found in these products – by raising prices on baby care, female care and adult incontinence products, which are disproportionately affected.


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Female grooming products include menstrual hygiene products, which are used by men of all genders, but the higher cost of grooming products marketed to women (compared to those marketed to men) is called ‘the pink tax’.

One in 10 college students and one in five generation college students experience monthly poverty in America, according to a recent survey. Even for those who do have access to sanitary products, menstrual hygiene, toilets, hand washing facilities and waste management, can add up the cost. Scotland became the first country in the world to make products of the time for free last year, but so far the United States has not followed suit. But new companies and advertising campaigns raise awareness.

As for P&G products, the company said in an email: “If opportunities allow, we will close price increases with new product innovations, which add value for consumers.”


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