The headlines of Fox Business Flash are here. See what clicks on FoxBusiness.com.
Pepsi Co. decided to cut its Super Bowl ads to focus more on its iconic Halftime Show.
Todd Kaplan, the soda giant’s vice president of marketing, revealed to Variety that the shrinking of advertising should help develop the Halftime Show into a bigger and better experience for viewers.
“We’re going to double our existing 12 minutes in the Pepsi Super Bowl Halftime Show in the middle of the Super Bowl, and we’re going to expand it like we’ve never built it before,” Kaplan teased at the outlet. .
Meanwhile, the marketing VP said other businesses are spending time talking and fighting airtime for 30 seconds during the biggest sporting event of the year. He said he believes the Halftime Show is a higher priority now.
NOTICE MAJOR RELEASES POSTHUMOUS FREESTYLE IN PARTNERSHIP WITH PEPSI
Todd Kaplan, director of Pepsi’s marketing, revealed that the soft drink giant will cut its ads during the Super Bowl LV to focus on its Halftime Show instead. (REUTERS / Jacky Naegelen / File Photo)
“We want to focus our efforts on making this a critical moment for the brand,” Kaplan said.
In November, Kaplan announced that The Weeknd would be performing the halftime at Super Bowl LV.
“The Pepsi Super Bowl Halftime Show is one of the most anticipated performances of the year and we are delighted to welcome The Weeknd on stage,” Kaplan said.
PEPSICO SEES STRONG ANNUAL PROFITS AS SNACKS, SODAS BLOOD IN PANDEMY
Stocks in this article
“Over the years, Pepsi has worked with some of the greatest artists of music – from Prince to Lady Gaga, Beyoncé, Bruno Mars and recently Jennifer Lopez and Shakira. After a year largely empty of live music, we can not wait to watch The Weeknd transform the world’s biggest stage with its limitless talent and creativity, and it’s certainly delivering an unforgettable performance that will last for years to come. be remembered, “he added.
Super Bowl LV will air on February 7, according to CBS.
One of the ways Pepsi hopes to increase excitement is to launch a ‘digital portal’ for fans, PepsiHalftime.com reported Variety.
GET FOX BUSINESS ON THE GO by clicking here
Fans will have the opportunity to scan QR codes from Pepsi bottles and cans with limited edition to help fans access the site.
The coronavirus pandemic has obviously changed the entertainment and sport over the past year.
CLICK HERE TO READ MORE ABOUT FOX BUSINESS
“There is a desire for a little escape and entertainment on the surface, which is not constantly reminded” of the effects of the pandemic, Kaplan said.
He adds: “We think it’s the role that sport and music play for us that offers the feeling of normality.”