Pepsi gives away its “Cocoa” Cola for free

Sunday is National Hot Chocolate Day and in celebration, Pepsi is releasing free samples of its “Cocoa” Cola to fans of the fizzy drink. Through a contest on the liquor manufacturer’s Twitter account, fans can send a photo of themselves with a cup of hot chocolate. 2,500 participants who do so are rewarded with two cans of the upcoming drink, a tongue-in-cheek approach with a cocoa-flavored drink. The match only lasts until February 1st.

According to the company, Pepsi “Cocoa” Cola is a delicious twist on nostalgia and hits exactly the right mix of cocoa and Pepsi cola. The milk chocolate base has vanilla undertones, adding a creamy flavor to each sip. It is ideal to enjoy while relaxing on the couch or whenever you are looking for a delicious treat to sweeten these winter days. ‘

“There’s nothing more classic than hot cocoa on a winter’s day, but this year has been anything but typical,” Pepsi chief marketing officer Todd Kaplan said in a press release announcing the drink. ‘Then why not combine the delicious taste of a Pepsi with the delicious, wintery taste of chocolate and marshmallow and offer this season a little unexpected joy for our fans? We are confident that we have nailed Pepsi “Cocoa” Cola and can not wait to get it in the hands of cola fans this winter. ”

The company offered similar content with the limited release of Pepsi Apple Pie last year around Thanksgiving. The drink is now getting an insane premium on online markets like eBay.

“Not baking – especially not this year, is nothing to be ashamed of, and we celebrate the amateur bakers who really try their best during a unique holiday season,” Kaplan said in a separate statement in November last year. . Tart, we offer a refreshingly delicious twist to the traditional sliced ​​apple pie, while making sure people have a little fun and don’t take themselves too seriously. ”

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