The fitness company releases remixes of three Elvis hits from DJ Dillon Francis, Outkast’s Big Boi and the electro-funk group Chromeo that can be used exclusively in different classes. This is the first time that artists have created exclusive music for Peloton, which earlier this year settled a lawsuit with publishers accusing the cycling company of using unlicensed music.
Remixed tracks include the Elvis songs “Catchin ‘On Fast”, “Do the Vega” and “Clean Up Your Own Backyard”. Peloton users will hear the songs in an “Ultimate Remix” collection in his app and use them in yoga, power, core and outdoor running classes.
Last month, Beyoncé signed a multi-year deal with Peloton to create a series of practice classes. It was an important partnership for Peloton at a key point for its business: the platform’s popularity and sales skyrocketed during the pandemic, but some investors and analysts are concerned that the implementation of a vaccine against coronavirus users will eventually can persuade to return to memberships and locks in the gym. their home workouts.
To attract even more customers, Peloton is once again extending its free trial period from Wednesday to one month to two months. Last year, when the pandemic hit the United States, Peloton extended its free trial to 90 days, causing an increase in reports. Peloton reported in its latest earnings statement that the number of people paying for its app has doubled to more than 500,000 members.
Peloton (PTON) had an instant year. The stock has risen about 500%, in 2020 there were record sales and the company introduced a new range of fitness equipment. Yet its popularity is at the expense of making some customers angry that the delivery is taking too long. Last week, he bought another equipment company to speed up production.