The new collection – branded as adidas x Peloton SS21 – has been designed with the help of some of Peloton’s best cycling instructors, including Robin Arzón, Ally Love and Cody Rigsby.
Source: Peloton
Peloton and Adidas announced on Thursday that they are working together to create a new range of sportswear and lifestyle equipment, in inclusive sizes and unisex styles.
The collection was designed with the help of some of Peloton’s best cycling instructors, including Robin Arzon, Ally Love and Cody Rigsby.
The merchandise, which includes shorts, hoodies, T-shirts, crewnecks, sports bras and sweatpants, sells for between $ 30 and $ 85. Clothing sizes can increase up to 2 times, and unisex options are available. Starting March 25, it will be on sale on both companies’ websites and in certain Adidas and Peloton stores. The companies say this is the beginning of an ongoing collaboration, with even more.
“At a time when we can not be physically together, we have an incredible opportunity to help connected communities grow and support people as they build their new fitness journeys at home,” said Aimee Arana, general manager of global training at Adidas, in a statement.
From March 25, the new line will be on sale on Adidas’ website, Peloton’s website, and in select Adidas and Peloton stores.
Source: Peloton
Adidas is the latest clothing company to join Peloton’s list of brand partners. In addition to producing its own pieces, Peloton also sells clothing and accessories manufactured by Lululemon and Nike and other niche players such as Beyond Yoga and Spiritual Gangster.
His clothing business is run by Jill Foley, the wife of Peloton founder and CEO John Foley. It has never been a strong revenue, but is seen as a way for the company to attract new sign-ups for its app-based membership via referral codes that offer discounts on clothing. In the past, Peloton has noted that clothing sales are often offset by the reference discount and other annual discounts.
Peloton does not break out of its clothing sales. Instead, they are added to the section for suitable fitness products.
By working with partners like Adidas, Peloton is generating more interest in its brand and giving its subscribers access to exclusive content. The peloton said it will hold a series of on-demand classes on Thursday to celebrate the adidas launch, as well as a special live class on March 25.
Other manufacturers of home fitness equipment have followed a similar approach. The athleisure brand Fabletics, for example, has a partnership with the rowing machine Hydrow. It designs and manufactures all Hydrow clothing, and Hydrow’s coaches wear Fabletics exclusively during workouts. SoulCycle, the New York City-based fitness company owned by Equinox, also works with Lululemon and Nike on limited, SoulCycle brands.
Peloton shares have risen by more than 320% over the past twelve months, but have fallen by almost 30% to date to a large start-up during 2020. The company has a market capitalization of more than $ 30 billion.