A week ago, we showed you a video released by OnePlus to promote the upcoming OnePlus 9 series that launches on March 23rd. Perhaps the biggest news is that the OnePlus 9 series will feature cameras developed by Hasselblad. As most professional photographers know, Hasselblad is one of the best known and best brands in the industry. In last week’s article, we told you that Pete Lau, CEO of OnePlus, said that the addition of Hasselblad to the OnePlus team would create a new benchmark for mobile photography.
Hasselblad’s first task is to improve the color quality of photos and videos shot with the OnePlus 9 models. Bronius Rudnickas, global marketing manager of photography, says that Hasselblad achieves excellent color quality with the OnePlus 9 series. OnePlus today released the second episode of its “Behind the Lens” video series. The company notes that it simply cannot slap a Hasselblad logo on the back of its phone. OnePlus has to achieve a very difficult goal in a very short period of time, says Hsiaoua Cheng, the deputy head of the imaging department of OnePlus. Ms Cheng notes that the biggest battle between OnePlus and Hasselblad is the discussions they are having online about true color.
OnePlus’ Xi Zeng, the director of the product-creative product, makes it clear that OnePlus had a goal to work with Hasselblad, to put the professional photography experience in the pocket of OnePlus users. To make this possible, OnePlus has worked hard on the user interface, user experience, packaging and even the shutter sound. As Zeng put it, “As a technology company, we can help you tell a better story.”