Nike wants to sell you (light) worn shoes in some stores

Nike wants to sell you (light) worn shoes in some stores

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Nike on Monday announced an initiative to adopt shoes that are worn softly or have a manufacturing defect and are cleaned and disinfected. The refurbished shoes are then sold at a reduced price in select stores.
The company said it is currently selling the eighth shoes in eight Nike (NKE) stores in the United States, with plans to expand to 15 locations by the end of April and a few more by the end of the year.
Sustainability is a growing focus in the world of sportswear and the broader fashion industry, which is one of the biggest polluters in the world.

Big brands are rushing to show that they are climate champions. Last year, Adidas and Allbirds said they were joining forces to create a high-performance sneaker with the lowest possible carbon footprint.

Nike (NKE) said they are aiming to reduce greenhouse gas emissions by 70% by 2025. He also wants to increase the amount of waste from his final products that can be refurbished, recycled or donated ten times in that period.

As part of the initiative announced on Monday, shoes must be returned within a 60-day window from the date of purchase to be eligible for refurbishment. Once eligible for resale, the shoes are shipped to a participating Nike store and the discounted price is determined based on the type and condition of the shoes. The shoes are displayed in a special section in the stores.

Nike said a range of men’s and women’s shoes, including VaporMax, Air Max and React, were included in the program. It will add infancy to the program by summer.

While some of the returned shoes will be resold, Nike said others will be donated, and shoes that cannot get a second life will be converted into recycled materials.

– Clare Duffy of CNN contributed to this report.

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