The National Football League today announced its first U.S. sportsbook partnerships, as Caesars Entertainment, DraftKings and FanDuel entered into agreements to become the NFL’s official sports betting partners. As part of these multi-year agreements, all three partners will have the exclusive ability to utilize and activate NFL points within the sports betting category around retail and online sports betting. They will also connect with fans by playing free NFL-themed games.
In addition, Caesars, DraftKings, and FanDuel have the right to integrate relevant sports betting content directly into the NFL Media properties, including NFL.com and the NFL App. DraftKings and FanDuel will enhance their fan experiences with next-generation NFL highlights, footage and content. Caesars and the NFL will also work together to integrate NFL content into Caesars platforms. Caesars, DraftKings and FanDuel will all use the NFL’s official league entry.
Finally, in support of the NFL’s commitment to protecting the integrity of the game and its fans, all three partners have agreed to abide by the NFL’s core integrity policies, and will work with the NFL on sharing intelligence, advocacy efforts and responsible gaming education. .
“As the sports science landscape in the United States continues to evolve, we have been considerate of our strategy and are excited to announce three partners who share the NFL’s vision and goals,” said Renie Anderson, chief revenue officer and executive vice president of NFL Partnerships. “If we work closely with Caesars, DraftKings and FanDuel, we offer fans new and different ways to communicate with the sport they love.”
To expand its relationship with the league, Caesars Entertainment will become an official NFL sports betting partner, continuing as the league’s official casino sponsor. As the official casino sponsor of the NFL, Caesars retains its exclusive casino rights to use NFL brands in marketing and offers unique experiences to NFL fans using more than 50 casino properties, celebrity chefs, leading music artists and ‘ a wide variety of entertainment. elements on site. As the official casino sponsor, Caesars will create tent pole activations at major NFL events, including the 2022 Pro Bowl and the 2022 NFL draft in Las Vegas. The comprehensive agreement also includes Caesars online iGaming applications. In the space for sports betting, Caesars will partner with the league to create content and opportunities for engagement in both its legitimate online sports betting and its extensive network of retail sportsbooks nationwide.
In addition to becoming an official NFL sports betting partner, DraftKings renews its exclusive relationship as the NFL’s official Daily Fantasy Partner with exclusive rights to NFL IP and points. DraftKings will continue to partner with the league on a variety of content and product offerings that allow fans to participate in the DraftKings Sportsbook and Daily Fantasy Sports apps. The agreement also includes integrations into NFL Media properties, including a continued prominent presence in the NFL RedZone channel.
FanDuel, the NFL’s newest partner, will have a series of content integrations next season, including in-game highlights and the after-the-game highlights available directly on its sportsbook and fantasy sports platforms. The company will have access to footage rights that bring the NFL’s excitement for FanDuel’s ownership and produced content on its various platforms and will work with the league on pre-game integration opportunities in the NFL network for the seven games in the regular season. the network is broadcast. 2021
“As the very first game partner of the National Football League, everyone at Caesars Entertainment is excited to expand and strengthen our relationship,” said Tom Reeg, CEO of Caesars Entertainment. “Together we will create new ways for football fans to take part in the action of their favorite sport. The football season will be more exciting than ever, as fans can enjoy an enhanced experience at our casinos, in our sports books and online – albeit to earn Caesars Rewards credits and use status they can use to unlock incredible experiences. ‘
“The way fans consume sports years later will look drastically different, and this will be due in part to forward-thinking collaboration like our extensive relationship with the NFL today as an official sports game and an exclusive Daily Fantasy Sports Partner,” Jason said. Robins said. , CEO, Chairman and Co-Founder, DraftKings. “We share the same vision as the NFL on the involvement of fans and believe that this agreement will lead to new innovations that will ultimately improve the product on the field and on screen.”
“At Super Bowl Sunday, we got a glimpse of how powerful the combination of the NFL’s excitement and our platform can be in delivering an enhanced fan experience. We are delighted to make the combination official through America’s leading sports book with the Linking U.S. market share to America’s favorite sports league, “said FanDuel CEO Matt King. “This partnership offers our shared customers a new level of innovation and unmatched premium content directly on our platform that ultimately enhances every game.”