(CNN) – New Zealand is really bored about your Instagram posts.
The call was made in a two-minute video, with comedian Tom Sainsbury as a member of the “Social Observation Squad (SOS).” The officer follows tourists to some of the country’s most famous landscapes and urges them to stop traveling “under social influence.”
“I have been warned about a situation that has been happening a lot lately,” he said at the start of the campaign. “People have seen these photos on social media and are going to put a lot of effort into copying them.”
“You know them,” he adds, rattling off a list of cliched social media posts. “Hot tub’s back shot. Man sits still on the rock and reflects. Hot dog legs.”
The campaign comes at an inconvenient time for tourists, and most international travelers are not allowed to enter the country.
“Given the risks in the world around us and the uncertainty of the global introduction of the vaccine, we can expect our borders to be affected for much of this year,” Ardern said at a news conference.
To start again, authorities need confidence that the vaccinated Covid-19 will not be transmitted to others, which is not yet known, or that enough of the population will have to be vaccinated so that people can enter New Zealand safely. A travel bubble with Australia has been in place since October.