The retailer said in a statement on Tuesday that it was halting sales of a number of underperforming items and brands, including MyPillow. Bed bath and beyond (BBBY) said it’s part of its broader plan to sell more own brands when they launch this spring.
Lindell, a major Republican donor, said in an interview with a right-wing broadcaster that the retailers are “scared” and blame the “leftist groups” for pushing the retailers to drop its product. He said Wayfair, Kohl’s and HEB also stopped selling MyPillow products. The three companies did not respond to CNN Business’ requests for comment.
Despite the violence at the Capitol two weeks ago, Lindell stuck with his support for President Donald Trump. He called the attack “very peaceful” and, according to The New York Times, blamed the “secret antifa for dressing like Trump” for the chaos. “Donald Trump will be our president for the next four years,” he said earlier this month.
Lindell was spotted in the White House last Friday with pages of notes that apparently set out a series of recommendations, including the appointment of a Trump loyalist as acting CIA director. He has also presented other false conspiracy theories echoed by Trump since the election.
MyPillow, founded in 2004, has grown beyond selling pillows and now has a range of household goods and even face masks. The private company has sold more than 40 million products, a large number of which are ‘directly to consumers’ via its website and their hotline, reports Bloomberg. MyPillow is a regular advertiser on legal TV networks, including Fox News and Newsmax.
The Better Business Bureau is currently giving MyPillow an ‘F’ for its confusing pricing and discount tactics. The pillow itself also earned low ratings from Consumer Reports because it was too lumpy.