Murdoch and Google firman a pioneering collaboration agreement in the multimedia sector | Sociedad

News Corporation, the giant multimedia control by the magnate Rupert Murdoch, has alphabetical notice with Alphabet Inc, the empresa matriz de Google, para difundir and general notices and informative information about a journey of the herramientas virtuales de la segunda, and there is a one of the mayors convenes signed between a communications company and a major technology. The pact pone fin to years of litigation for the free offer of content in the Google searcher, which menoscaba, the news of News Corporation -y many other media editors companies in all the world-, the profitability of its business.

Both companies develop a subscription platform, share advertising and content through Google’s advertising services, and develop audio and video periodical formats on YouTube. The treaty will be the subject of a public debate between Murdoch and Google, with its most recent episode in Australia, where Google is planning to close its search engine to avoid “inviolable” content from the economic point of view. News Corporation declines these markets to announce the value of the operation, not only that it means “significant pages” by Google.

For the 89-year-old communication magnate, he joins the opportunity to play golf in a first-class sector, highlighting the potential for future collaborations and including the possibility of offering premium content in distinct platforms. Murdoch, who was one of Donald Trump’s most defensive companies, has said that he will retire, at least publicly, on his own account, and he will be able to insure the payment of other major technologies, Apple and Facebook, by commercializing the Apple News card and Facebook news.

The agreement between Murdoch and Google’s empire was produced despite the fact that the technology giant agreed to pay 76 million dollars over three years to a group of 121 French information editors to end a dispute of author rights lasting longer than one year, according to documents provided by the Reuters agency. Google also works on the implementation of agreements with the main media editors in the United Kingdom, Germany, Brazil and Argentina.

The impact of the agreement between News Corporation and Google will depend on the market and local media ecosystems, consider the experts. And Norteamérica, did not have the editor of the empresas and favored the editor of publicity and preferred the platforms of the platforms, the editors of the news media Allianc, and a total of 2,000 diarios of the EUU and Canada, a plan van’n presenter of Al Congreso in a project that allows editors to negotiate collectively with Facebook and Google without violating antitrust laws. This is precisely the vulnerability of this legislation that has been at the forefront of the great technologies, both in the EU and in Europe. Google, in particular, is asking for various questions to be found in the normative way of managing online advertising and its search engine.

And Australia, the News Corporation, the mayor of the great periódicos, and the dos mayores channels of television and the country’s headquarters with Google and a valuable annual conspiracy of the 47 million dollars, it’s the antiquity of Gobierno someta in parliamentary deliberation a legislation that implies an arbitration to establish the rates by Google content, always that the parties do not read a private agreement.

If the power between the Australian Government and the technology is well known, the state of the coast in other lands will be perfected to perfection. The Australian Gobierno has taken a step forward this past year, presenting a media bill in Parliament that requires digital platforms to pay attention to local media and publishers to share their content with news results. As a response, Google reported my move to withdraw from the country’s search engine, which has a market share of 94.5%.