New York (CNN Business) – Hasbro eliminates the title «mister» (lord) of the brand «Mr. Aartappelkop »(the popular Spanish concoction game like Senor Cara de Papa), to name the plastic card that changes shape like« Potato Head », of neutral gender.
It’s a remarkable change from one of the world’s largest toy manufacturers to unveiling one of its most famous binary products, even though it was much less controversial in 1952, when Hasbro introduced the muscularly decided tuberculosis.
“Hasbro is assured that all will be welcome in the Potato Head world to officially eliminate Mr. of the name of the brand and the logo of Mr. Potato Head to promote gender equality and inclusion », says the company. The game with a new number will be launched this autumn.
Mr. potato head is no llevará «sir» and su nombre.
The notice of the change of name number at a meeting of the inverters of the Jews. Hasbro is respectful, insisting on the fanatics who, even the name of the brand, will change the characters of Mr. and Mrs. Potato Head «no van a ninguna parte». The numbers of their characters will appear in the frames next to the new brand name.
The games companies, including Mattel, a competitor of Hasbro, have been adapted to the cultural changes over the years. Mattel’s Barbie, which was converted into an exit with a female figure of imposing proportions, has been more inclusive and racially diverse. Mattel dijo hace un ano que quería traer «a multidimensional vision of beauty and fashion» when launching a series of monsters with disabilities, cable and vitality.
“To offer a game that exists for the male and female binary, Hasbro is helping the nines to see the games simply as games, as the animals are authentic from the pressures of the traditional norms of gender,” said Rich. Ferraro, a spokesman for the LGBTQ GLAAD defense team.
Para los no iniciados, Potato Head is simple. It’s a plastic daddy with a bunch of removable features that include big ears, eyes, gaffs, bigots, pies and braces that sober. The product has been known for a long time “Mr.” but including a Mrs. (señora) y también había papas bebés.
Hasbro says that the brand change “for the modern customer” invites the nines to create their own family Aartappelkop with two big daddy bodies (without specific gender), a small daddy’s body and 42 accessories.