(Reuters) – Six mobile advertising companies said on Wednesday that they have entered into a partnership to help marketers and app developers adapt to the upcoming Apple Inc changes that will affect how advertising works on iPhones.
Apple will soon be urging iPhone users to allow apps to use their data for personalized ads, an action that led to the setback of tech rival Facebook Inc., which claims the changes are affecting social media advertising. will harm.
The Post-IDFA Alliance will provide tips and best practices to help advertisers and developers ensure that ads are placed in front of relevant consumers and that the effectiveness of these ads can still be measured after the Apple changes are introduced, Mark said. Ellis, CEO of mobile marketing company Liftoff, which is part of the alliance.
This will include videos, webinars and other materials on topics such as understanding what data can be used in an Apple-friendly way, Ellis said.
The new partnership also includes Fyber, Chartboost, Singular, InMobi and Vungle, which are companies specializing in mobile advertising.
Reporting by Sheila Dang; Edited by Steve Orlofsky