Mitsubishi’s email invitation for the Outlander debut features a photo of a large Amazon shipping box in a driveway. The carmaker has not announced any other plans to market the Outlander or any of its other models with Amazon.
As part of a larger effort to revamp its range, Mitsubishi has introduced a completely new version, one of its most popular models in the US. The new Outlander is slightly larger than before and has new grille, headlight and taillight designs that emphasize the SUV’s extra width.
Mitsubishi once had a strong brand identity based on performance and a base of enthusiasts, but that was a long time ago, said Akshay Anand, an automotive analyst at Kelley Blue Book.
“The 2021 Mitsubishi is not the 1995 Mitsubishi, when they had a little more behind the brand,” said Anand.
According to him, he can help with Amazon to give the necessary attention to an important revelation for the brand.
Mitsubishi spokesman Jeremy Barnes pointed to the new Outlander and other redesigned and upgraded models as proof that the brand is turning.
“We’ll have one of the most refreshing setups in the entire industry in the next few months,” he said.
Since 2016, Mitsubishi has been part of the Renault-Nissan-Mitsubishi Alliance, a group in which each of the three carmakers holds a stake in another. The companies are working together on designing new models. The 2022 Outlander is the first Mitsubishi model designed and engineered in collaboration with the alliance.
The new three-row SUV is wider and more spacious than the current Outlander SUV. Interior decoration options will include two-tone leather treatments and leather patterns with diamond stitches. The Outlander has a 2.5-liter petrol engine and a continuous automatic gearbox designed to operate like an eight-speed gearbox in certain conditions.
The Outlander is available in both front-wheel drive and four-wheel drive.
The new sport utility vehicle also features a range of driver assistance technologies, including active lane departure warning, traffic sign recognition, which can read and display speed limit signs in the vehicle, and Trailer Stability Assist which helps keep the vehicle in control while towing a trailer.
The 2022 Outlander will go on sale in April, with prices starting at around $ 26,000.